Year
Agosto 2020 > Agosto 2021
Duration
1 ano e 1 mês
Type pf Work
Visual Identity, Branding, Character Design, Motion Design, Illustration, Content Production, Brand Management, Art Direction, Marketing Campaign, Packaging Design
Client
Juliana – Deju Doceria
Team
Thalia Moniza: Branding, Content Production, Photography, Art Direction
Bianca Tavares: Graphic Design, Motion Design, Social Media, Illustration
The Challenge
Deju is a confectionery located in Campos dos Goytacazes, a city in the interior of Rio de Janeiro, offering delivery services. The client sought a proposal that reflected the boldness and colorful nature of Deju. Our goal was to create a vibrant visual identity, using impactful colors to convey charisma and fun in its communication.
The work at Deju was developed over more than a year, covering different areas such as visual identity, character design, motion design, illustration, content production, brand management, art direction, marketing campaigns, and packaging design. Our work was quite comprehensive as we had the opportunity to develop and implement everything we planned. The campaigns always involved the creation of special packaging and thematic photoshoots.
In addition to brand management, I also worked separately as a photographer for content production on social media platforms and the company’s touchpoints (websites, iFood, Facebook, WhatsApp, catalogs, etc.).
Final Conclusions
In conclusion, the Deju project encompassed various areas, including visual identity, branding, character design for campaigns, motion design, illustration, content production, brand management, art direction, marketing campaigns, and packaging design. Over more than a year, we developed a vibrant proposal that reflected the boldness and colorful nature of the confectionery. Additionally, we had the opportunity to implement our plans, creating special packaging and thematic photoshoots. I also acted as a photographer, producing content for the company’s social media and other touchpoints.