Year

2022

Duration

30 days

Type of Work

Identity Visual, Branding, Motion Design, Illustration

Client

Jeno – MODESTA

Team

Thalia Moniza: Graphic Design, Illustration, Lettering

Bianca Tavares: Graphic Design, Motion Design

The Challenge

MODESTA is a fictional band that is part of an exciting project of original character design and comic book stories created by the talented Brazilian artist Jenifer Ramos. With an engaging narrative, the story unveils the relationships and events that permeate the lives of the characters and band members.

The main goal of the project was to develop a modern and striking visual identity for MODESTA. Through a vibrant color palette and contemporary visual elements, MODESTA’s visual identity reflects the bold and daring personality of the characters. Each illustration and graphic was carefully designed to convey the creative and captivating universe created by the artist. It’s an expression of art that uniquely combines music and visuals.

Lettering and Styles

The goal of the project was to create an identity for the band within the main story, allowing the author the freedom to unfold the brand in various ways, bringing reality to fiction by applying the identity not only within the comic itself but also across websites, stationery, merchandise, etc.

We chose modern, bold, and condensed typefaces to convey the impact that matches MODESTA’s attitude. For the logo, we developed a lettering style based on the same aesthetic.

Final Conclusions

In conclusion, MODESTA is a fictional band embedded in a character design and comic project created by the talented Brazilian artist Jenifer Ramos. Through a modern and striking visual identity, each character is portrayed authentically and memorably, while the illustrations and comics convey the energy and emotion of the band’s performances. With a creative and engaging approach, the project invites us to dive into a fascinating world where relationships and music intertwine.

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