Year
2021
Duration
30 days
Type of Work
Visual Design, Motion Design, UI/UX Design
Client
Las Manas
Team
Thalia Moniza: Visual Design, Branding, Illustration, Presentation, UI/UX Design
Bianca Tavares: Graphic Design, Motion Design
The Challenge
Las Manas, a collaborative design label formed by two designers, sought a visual identity that reflected their unique approach: translating visionary brand ideas into tangible reality. The challenge was to create a brand identity that communicated their collaborative spirit, strategic expertise, and commitment to empowering visionary brands.
Solution through Brand Strategy and Visual Design
Las Manas, a collaborative design label formed by two designers, sought a visual identity that reflected their unique approach: translating visionary brand ideas into tangible reality. The challenge was to create a brand identity that communicated their collaborative spirit, strategic expertise, and commitment to empowering visionary brands.
Color Palette: A dynamic color palette, mainly using black and white with a touch of complementary hues representing the synergy between Las Manas and their clients.
Imagery: The use of overlapping or interconnected shapes, heavily-based on Gestalt principles, visually represented the collaborative process of merging ideas into reality.
Typography: A combination of a bold, confident and variable typeface and a clean, readable font conveyed both vision and meticulous execution.
Conclusions
By employing brand strategy and visual design principles strategically, Las Manas achieved a brand identity that effectively communicated their value proposition and connected with their ideal clients. This project highlighted the importance of understanding the target persona and crafting a visual language that resonates with their aspirations.