Year
2021
Duration
30 days
Type of Work
Visual Identity, Branding, Character Design, Motion Design, Illustration
Client
Stef – Crunchy Cookies
Team
Thalia Moniza: Graphic Design, Illustration
Bianca Tavares: Graphic Design, Motion Design, Illustration
The Challenge
Crunchy Cookies is a brand that was born in 2019 when its creator, an English teacher, felt the need to give a name and identity to the products that delighted her students. Our main goal was to convey friendliness, charisma, and joy through a Visual Identity that could be applied to homemade cookie packaging and other products.
Our work focused on creating a captivating image that reflected the essence of the products and won over the audience with its unique personality. Additionally, the project also involved creating packaging for Crunchy Cookies products, with a fun and engaging approach.
It was developed with a focus on the children and teenage target audience. Therefore, we thought of packaging that conveyed the playful and cheerful essence of the brand, with vibrant illustrations and colors. Every detail of the packaging was carefully thought out to convey a sense of fun and pleasure, expressing the experience of enjoying Crunchy Cookies products.
Final Conclusions
The Crunchy Cookies project aimed to create a friendly and cheerful visual identity, conveying these values through fun and captivating packaging. The result was a solid and recognized brand, with attractive design and packaging that arouses the desire to taste the delicious cookies.